Indian brides believe that a wedding can invite few guests, but the costumes must be perfect, have high value, and express themselves.
Zing quotes a post from the South China Morning Post, referring to the trend of Indian brides to choose unique, reusable wedding dresses for other occasions.
Around this time two years ago, Indian elite society was preparing to attend the wedding of Isha Ambani – the daughter of Asia’s richest billionaire Mukesh Ambani – with Anand Piramal – founder of Piramal Realty, one of India’s largest real estate companies.
This wedding brings together powerful figures, famous international stars, including former US Secretary of State Hillary Clinton, singer Beyonce, Miss World 2000 Priyanka Chopra and husband Nick Jonas, etc.
According to Bloomberg, this is considered a true “royal wedding” with a budget of up to 100 million USD – 3 times the wedding cost of Prince William and Kate Middleton.
The Ambani – Piramal couple went through at least 5 different celebrations to become a couple. Before their official one-week wedding ceremony in Mumbai, the couple held their engagement ceremony in Northern Italy and a lavish celebration party in the center of Udaipur city (India).
Her every day outfits are made by leading Indian designers such as Sabyasachi, Manish Malhotra and Abu Jani Sandeep Khosla. The dress Ambani wore in the main reception was custom-made from the prestigious Valentino fashion house.
A “giant wedding” has long been a part of traditional Indian culture. They are known to last for many days and are meticulously prepared, from the venue, the food to the costumes. A 2017 report by the accounting organization KPMG estimates that the wedding dress market in this country is worth more than $ 50 billion.
However, Covid-19 appeared, somewhat influencing lavish weddings, especially in the fashion industry.
“For most famous fashion designers, wedding dresses – including the bride, groom and guests – make up more than 70% of the income,” said Sunil Sethi – Chairman of Design Council Indian fashion – said.
When weddings downsize, attention to detail is more important than ever. Therefore, the brides want their costumes to be special, unique and express their own personality.